Crowdfunding

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If you think crowdfunding could be the funding model for your business you have come to the right place.

WendyKipling.com has partnered with some of the leading crowdfunding platforms. Whatever type of crowdfunding you may be looking:

We can help, just select the crowdfunding model which you are interested in. You will then be taken through to our partners pages where you can select the partner that best suits your crowdfunding search.

On selection complete the expression of interest form to get you on your way.

First let’s start by providing a quick review if the types of crowdfunding services available.

Rewards Based Crowdfunding

The alternative to traditional business finance, you offer rewards in return for money.

Rewards based crowdfunding offers an attractive fundraising option to business owners. It can be time consuming to prepare, launch and manage and your pitch will need to capture the imagination of a wide audience if you are going to be successful.

To find out more you can read my article series on rewards-based crowdfunding.

With the right product or service this is a great way for business owners to secure the funding they need. Look at the success Featured Box – Best Men’s Subscription Box is already having with their rewards based crowdfunding campaign.

Rewards Based Crowdfunding

Just make sure have a market-validated product or service that fills an unmet need better than any competitors. You will be able to share that product or service with enough people.

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Equity Based Crowdfunding

Equity Investor Crowdfunding platforms over the last few years have been appearing on the UK funding scene. It’s fair to say its captured the imagination of the public and the media.

It has given a landscape for every business owner to try its hand at obtaining equity investment.

There are two models which you need to be aware of Investor led and Company led.

To find out more you can read my article series on equity based crowdfunding.

With the right product or service this is a great way for business owners to secure the equity they need. Look at the success No Agent had with one of our partners Seedrs.

Equity Based Crowdfunding

Market size and and the right valuation are just two of the ingredients that you will require. Remember investors need to make a return of their investment.

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Debt Based Crowdfunding

Debt based crowdfunding is often referred to as Peer 2 Peer (P2P) or market place lending.

I think it’s fair to say that different platforms like to create their own unique terms for debt-based crowdfunding. However, whatever the term the process is still the same. 

Over the last few years as banks reduced their appetite to lend. More and more business owners seeked out alternative way to raise funds to grow their business. Hence, research from the government-owned British Business Bank shows that the total value of peer-to-peer business lending across the UK rose by 51% to almost £1.8 billion in 2017.

Debt Based Crowdfunding

Marketplaces are predominantly run by companies that want to make profit. They use the marketplace to bring together investors and borrowers. Once your application is made they will accept or decline your request.